Web Design System & Digital Campaigns

Showcasing Unity Creators:

Design system and campaigns for Creator Case Studies at Unity. Each project begins with a concept and theme, crafting its narrative into a visual story. Having Unity developer’s beautifully crafted artwork at the forefront allows the Creator to shine.

PDF & Digital —

After successfully designing the format and templates for Unity's creator case studies using Adobe InDesign and delivering several different projects over numerous months as polished PDFs, I sought to elevate the experience by transitioning these case studies to a more responsive, interactive web format.

Leveraging Figma, I converted the static PDFs into dynamic web pages along with reusable visual components for future ease of development, enhancing accessibility, interactivity, and user engagement. This approach not only improved the visual consistency across devices but also allowed for easier updates, better SEO performance, and a more immersive experience for the audience.

Sable —

Sable is a unique and unforgettable journey where the player guides Sable through her Gliding; a rite of passage that will take her across vast deserts and mesmerizing landscapes, capped by the remains of spaceships and ancient wonders.

Featuring stunning visuals, paired with technical insights was a must for this case study.

From PDF to Web System —

I initially crafted the PDF case study, which served as the foundation for a more ambitious shift to web. Using this foundation, I developed flexible web components in Figma, allowing for a seamless transition to an interactive format. These components not only captured the essence of the original design but were also built to be reusable, providing a scalable solution for future web case studies. This approach ensured consistency, enhanced engagement, and streamlined the process for future projects