About Me:
My journey into the gaming space began while working with major entertainment brands such as Netflix, Sony, and Warner Brothers within the fast-paced agency environment, specializing in interactive advertising design, branding, and graphic design. This formative period not only honed my skills but also laid the foundation for a career deeply rooted in the dynamic aesthetics of the gaming industry.
Before my time at Unity Technologies, I made impactful strides at Samsung, where I transitioned into the technology space. Here, I delved into the UX side of design, playing a key role in crafting new device launch experiences. This phase not only expanded my design skills but also underscored the critical importance of user-centered design in creating successful products.
Leading a team of designers at Unity Technologies, a 3D graphics engine company, further immersed me in the world of gaming. This hands-on experience fortified my understanding of the industry's unique challenges and opportunities, shaping my perspective on design and creativity.
Now, at PlayStation, I bring this rich tapestry of experiences to the forefront.My expertise in design and storytelling, deeply ingrained in the gaming landscape, is poised to elevate the gaming experience through compelling visuals and effective communication.
Previous Clients
Work Experience
AUG 2023 - PRESENTVisual Storyteller
PLAYSTATIONAs a Visual Storyteller & Communications Designer at PlayStation, I specialize in creating compelling presentation materials, assets, and videos that effectively communicate our product organization’s mission, goals, processes, and roadmaps. My role involves managing timelines, collaborating with various teams, and ensuring that all visual communications resonate with their intended audiences. I develop first-class presentation materials, craft ideas that simplify complex concepts, and integrate the PlayStation brand when appropriate. I also communicate design choices clearly, build strong working relationships with product and internal design teams, work effectively with remote team members, and ensure the quality and accuracy of my work through thorough proofing and editing.
MAY 2021 - AUG 2023MAR 2020 - MAY 2021MAY 2017 - MAR 2020Lead Designer, Core & Cloud
UNITY TECHNOLOGIESUnity creates widely-used 3D platform for global creators. As a Design Lead, I focused on: leading and growing my team creatively, crafting brand experiences, developing design systems, aligning team goals, ensuring quality control, directing art projects, collaborating across departments, establishing design practices, advocating for creativity, improving campaigns with data, and enhancing Unity's design quality diligently.
JAN 2017 - MAY 2017Senior Graphic Designer, Brand
Graphic Designer, Brand
Interactive Designer
Rosetta
During my time at Rosetta, I focused on working with Samsung Electronics to create a retail demo for their 2018 flagship device. Tasks included: validating ideas with A/B tests, collaborating with teams, designing user experiences, making prototypes, and communicating design details effectively.
JUL 2016 - MAY 2017Junior Interactive Designer
AvatarLabs
AvatarLabs excels in digital innovation and marketing for top brands, including website design, social campaigns, apps, and video production. As a Junior Interactive Designer, responsibilities included creating campaigns, brainstorming, and designing pitch decks. Collaborated with major entertainment companies for brand consistency, social content, and website takeovers. Assisted in advertising design and pitch deck creation.
MAR 2016 - JUNE 2016Freelance Brand Designer
VISCOM
At VISCOM, I developed branding for small companies by creating logos, brand collateral, and narratives to capture the market and manage clients effectively.
MAR 2016 - JUNE 2016Project Manager
CSUN SOCIAL IMPACT DESIGNHUB
DesignHub lets young designers explore community practices, create for change. while working as a Project Manager I managed designers making brand materials for non-profit San Fernando Rescue Mission, aiding the homeless. Oversaw projects, timelines, communicated with clients, scheduled meetings, reported progress, managed submissions, and led client meetings.